George Veater

George Veater

Financial Professional

CA Insurance License #0A48061

George was raised on a cattle ranch nestled in the Sierra Nevada foothills of California. As a 5th generation cowboy, George learned the value and necessity of hard work from a young age. Growing up, George quickly found a passion in the sport of Rodeo. He was a District Champion Saddle Bronc Rider in High School and was offered a full scholarship to compete in collegiate rodeo. He has since won championship titles and competed in many circuits such as the Professional Rodeo Cowboys Association (PRCA) and the California Cowboys Professional Rodeo Association (CCPRA).

While pursuing his education and rodeo dreams, George began his career in the financial services industry with a financial marketing company. While he quickly found success with that company, it was reflecting on an early experience watching family navigate a difficult probate that changed things for him. George felt the urge to leave that company and pursue building a more traditional financial planning business in an effort to be more hands on with those he helped.

While pioneering Veater Financial Group, George noticed a need for something different from what other financial service firms provided in the area. To address this need, he prioritized creating a truly comprehensive one-stop-shop where clients can receive investment, tax, retirement and estate related planning all under one roof. Almost 3 decades later, George serves over 1,000 households of high-net-worth clients all over the United States and has built a team of professionals he considers the most competent in the industry.

He continues to run cattle and mentor bronc riders on his family ranch that he is now owner and operator of. One of his greatest passions is preserving and sharing the western lifestyle with friends, family and clients alike.