George Veater

George Veater

VFG President | Financial Consultant

CA Ins. License #0A48061

George was raised on a cattle ranch in Coarsegold, California. As the oldest boy of 5 children, George learned the value and necessity of hard work from a young age. After playing football and wrestling in high school, George found his real passion in the sport of Rodeo. He was a District Champion Saddle Bronc Rider in High School, and then was offered a full scholarship to compete in collegiate rodeo.

While pursuing his education and rodeo dreams, George quickly found success as a National Sales Director for A.L. Williams, a financial marketing company. Things changed as this company was sold to a division of Citicorp, and George felt the urge to build a more traditional financial planning business as a financial consultant. While pioneering Veater Financial Group, George noticed a need for something different from what other financial service firms provided in the area. To address this need, he prioritized creating a truly comprehensive one-stop-shop where clients can receive investment, tax and estate related planning all under one roof.

Over the years he has acquired more than 500 high net worth clients all over the U.S. and built a team of professionals he considers the most competent in the industry. He continues to run cattle on his family ranch and plans to carry on that tradition for at least a few more generations.